From NPR Journalist to Book Coach: Career Pivot and How to Write a Book for Beginners with Melanie Herschorn [Ep. 24]
Description
What happens when your career path no longer fits, and you feel called to something new? In this episode of The Freedom Pivot, I’m joined by Melanie Herschorn, a journalist-turned-entrepreneur who made a bold career pivot from reporting the news to empowering professionals to write and publish their own books.
Melanie is now a book coach, publisher, and strategist who helps attorneys and experts turn their knowledge into bestselling books that build authority and impact. With her background as a celebrity publicist, award-winning journalist, clothing designer, and entrepreneur, she knows first-hand what it takes to reinvent yourself and claim your unique story.
If you’ve ever dreamed of writing a book but doubts keep you stuck, this conversation will inspire you to ask the question Melanie always poses: Why not you?
Here’s what we cover in this episode:
- Melanie’s career pivot from journalism and PR to entrepreneurship and book coaching.
- The real fears that stop people from writing, and how to overcome them.
- Why your story matters, even if “it’s been said before.”
- Practical tips on how to write a book for beginners, from finding your audience to outlining your message.
- Why your book can be the key to visibility, trust, and freedom in your business.
Whether you’re an entrepreneur, professional, or someone with a story to tell, this episode will give you the confidence and clarity to start writing.
🌸 About Melanie Herschorn
Melanie Herschorn helps attorneys and professionals become bestselling authors and step into their spotlight as thought leaders. As a publisher and book marketing strategist, she’s on a mission to empower new authors to make an impact and grow their income with their signature book.
With over 20 years of experience as a celebrity publicist, award-winning journalist, clothing designer, and entrepreneur, Melanie brings a unique perspective to helping authors claim their voice and share it with the world.
Connect with Melanie:
- Website: yourbigimpactbook.com
- Books:
- Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success
- Lasting Legal Impact: Write a Book That Builds Your Brand, Grows Your Practice, and Positions You as the Trusted Expert
Work With Me
If you’re ready to find your own freedom pivot and design a business that feels like home:
- Learn more about my signature coaching program: The Freedom Incubator
- Book a 1:1 Business Clarity Session
- Connect with me on Instagram: @curious_hannele
💛 Enjoyed this episode?
If this conversation inspired you, I’d be so grateful if you left a 5-star review on Apple Podcasts or Spotify. Your reviews help more freedom-seekers discover the show, and they mean the world to me.

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